By Gideon Intrater, Vice President of Marketing
As a native Israeli now living in the Silicon Valley, I always look forward to the opportunity to travel home. Besides being born in Israel, I spent the first 12 years of my career there and have many friends in the Israeli semiconductor industry.
This month I will travel to Israel to speak at the MIPS Technical Seminar on May 14, an annual seminar hosted by MIPS since 2002. Israel is an extremely important region for MIPS, home to some of our key customers—including Altair, Amimon and Mobileye. At the MIPS Technical Seminar, which was organized by MIPS’ Israeli Account Director Mauro Diamant, we will provide an update on MIPS, discuss our new Aptiv Generation product line, provide an ecosystem update including the exciting news about MIPS’ inclusion in Version 8 of Google’s NDK, and conclude with an introduction to virtualization-based security. Other speakers at the seminar will include Larry Hudepohl, MIPS’ Vice-President of Hardware Engineering, Amit Rohatgi, Principal Mobile Architect and Eyal Barzilay, Applications & Benchmarking Manager.
Mauro tells me that we already have more than two hundred registered participants!
The Israeli semiconductor industry is in a state of transition, primarily due to a recent wave of acquisitions. Broadcom and PMC-Sierra have made numerous Israeli acquisitions, while Apple and CSR have followed suit with acquisitions including Anobit and Zoran. A number of start-ups which MIPS partnered with since their inception had their “exit” through such acquisitions. It will be interesting and exciting to see how these acquisitions translate into potentially shifting market share and new end products in the coming months and years.
Throughout the years, MIPS has had close relationships with many Israeli start-ups that went on to be acquired. In 1999 we started working closely with Libit and Metalink which were later acquired by TI and Lantiq. Over time, many other companies went through a similar process: Savan (Lantiq), Galileo (Marvell), Octalica (Broadcom), Percello (Broadcom), Wintegra (PMC), Broadlight (Broadcom) and others.
We love working with Israeli start-ups. Time and again, we have seen these feisty young companies push the boundaries, create cutting edge technology, and in so doing, push us to stretch the limits of our microprocessor cores resulting in unique, out-of-the-box, higher-performing products. MIPS engineers get involved early in the designs, and stay closely connected to ensure a successful outcome. In my opinion, we give start-ups an edge by the fact that we are ready to try new ideas and exercise the cores in unique ways. Because of this, I believe there is a special bond between MIPS and the Israeli start-ups with whom we have collaborated.
If you will be in Israel on May 14, please come to learn more about MIPS and our important Israeli partners. As usual, the seminar will also include a MIPS Partners Expo, where a select group of MIPS partners will present their products, their cooperation with MIPS, and live MIPS-Based demos of their products and activities. Among the participating partners are Avnet ASIC, Arteris, Ashling, Carbon Design, Discretix, eSilicon, ESL, Imperas, Alon Tech/Mentor Embedded, Open-Silicon, Pertech/ThreadX, Sightsys, Sonics, SYSGO, Vivante and more.
Visit http://www.mips.com/israel_seminar2012/ and register for our May 14th seminar. See you all there!








Gideon Intrater, Vice President of Marketing
Ian Anderton, Product Marketing
Amit Rohatgi, Principal Architect, Mobile
Eva Kam, Senior Manager, Worldwide Corporate Marketing
Delfin Rodillas, Director of Marketing, Networks
Jennifer Bernier-Santarini, Director of Corporate Communications
Manuel Uhm, Marketing Director, Mobile
Rao Gattupalli, Principal Architect, Networking
Robert Bismuth, Vice President of Business Development