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Meeting Agenda
8:00-9:00 – Expo and Registration
Register for the seminar, enter your business card for the Mobileye C2-270 raffle (don't forget to bring a business card with you), have a light breakfast and wander around the "MIPS Goes Mobile" Expo where you can visit a select group of MIPS Partners who will highlight their joint work with MIPS. Ask about their demos: there will be a live, mobile-related MIPS-Based demo running in every stand.
9:00-9:15 – Welcome and Agenda
At 9am sharp(!) we will get started. Please be on time. We will introduce our guest lecturers, go briefly through the agenda and get started with the Seminar program.
9:15-9:55 – MIPS Goes Mobile – Vision (by Stefan Buechmann)
Our Vice President of European Operations, Stefan Buechmann, will review MIPS' vision, strategy and momentum in our key markets including the Digital Home, Networking and Mobile. This will be a great introduction before we delve into the technical details of Google TV and mobile. Stefan will provide high-level insights into MIPS' perceptions of the market, and how MIPS will win going forward.
9:55-10:35 – Getting Ready for Google TV – Smart TV with Android (by Kevin Kitagawa)
This presentation will help attendees understand the design requirements of smart connected television platforms such as Google TV. An understanding of these requirements, including support for key foundational technologies such as Android and Flash Player 10, can enable designers to get their SoCs "ready" for smart TV—and prepared for Google TV when the code is open sourced. Come hear from Director of Strategic Marketing Kevin Kitagawa about the optimal software requirements for this new smart connected TV platform, and catch a glimpse of the capabilities we can expect from the future connected experience beyond Google TV.
10:35-11:15 – Designing Low-Power Mobile SoCs with MIPS (by Kevin Kitagawa)
It takes a great CPU architecture to create ultra power-efficient designs. Power efficiency goes beyond low power consumption per Megahertz, and is better modeled as low power consumption per work performed. In developing a "balanced" system, designers must consider the integration of other hardware IP, and treat the software-hardware interaction as a major part of that system—this is key in creating a great user experience. Kevin will review efficient SoC system architectures for MIPS-Based low-power mobile SoCs that offer an optimal balance between high performance and long battery life.
11:15-11:45 – Coffee Break and Visit to the Expo
We break here and recharge before the continuation of lectures. Grab some fresh coffee and cakes, and visit our Expo again – there are so many stands that are worth a second visit after your morning round. Be ready on-time for the start of the after-break sessions at 11:45.
11:45-12:25 – MIPS-Based Mobile Handset Design (by Bill Orner)
Our Director of Platform Engineering, Bill Orner, will carry on from where Kevin left off, by leading the audience through the design of a mobile handset CPU platform – based on MIPS, of course. He'll cover tradeoffs, building blocks, and other elements that lower the barriers to entry for a MIPS-Based mobile handset design.
12:25-13:05 – 4G Basebands – Why MIPS? (by Ian Anderton)
4G is the next-generation wireless technology defined to meet the requirements for high-speed mobile broadband connectivity and to satisfy the demand for faster access to HD content. 4G is based on the 3GPP-LTE standard, which can achieve download speeds in excess of 100Mbit/s through enhanced OFDM baseband technology. In an industry that is no longer restricted by 3G legacy modem design, and with the rise of open source, platform-independent OSs such as Android, mobile system developers can now consider MIPS processor cores for their future smartphones. This presentation will highlight the advantages of the MIPS architecture for mobile devices.
13:05-13:45 – Introducing the MIPS32® 1074K™ Coherent Processing System (by Larry Hudepohl)
MIPS traditionally introduces a new CPU core during each Technical Seminar in Israel. MIPS recently unveiled the MIPS32® 1074K™ Coherent Processing System (CPS) a new high-end multicore microprocessor. The seminar offers a great opportunity for us to provide you with a technical overview of this new core, including key features, applications and benchmark/synthesis data. Larry Hudepohl, our Vice President of Hardware Engineering, will present the technical details of this new multicore CPU, and explain why it can meet the increasing performance demands in networking, storage and high-end connected multimedia applications.
13:45-14:00 – Wrap-up and Raffle
A long time ago, Mobileye's team explained that they had a big challenge ahead of them: to increase six-fold the performance of their next generation vision chip, the EyeQ2. A change of CPU architecture was on the agenda. After a long and detailed technical evaluation, Mobileye found the MIPS32® 34Kf™ core to be the best solution for its CPU needs. With two floating point, multithreaded 34Kf cores, five VCEs (Vision Computing Engines by Mobileye) and three VMPs (Vector Microcode Processors by Mobileye), the EyeQ2 is the only SoC in the market able to carry out in parallel the extreme computation needs of several vision algorithms for collision avoidance. The EyeQ2 is the engine behind Mobileye's C2-270 Collision Prevention System, the only commercially-available platform that is capable of performing pedestrian recognition. Unrivalled compute power allows the C2-270 to be the only single-processor-based vision system with this range of functionality in the market. We will raffle off the C2-270 to a very lucky seminar guest!!! For more information on Mobileye's C2-270, visit http://www.mobileye.com/menu/1/1/10/162.
14:00-14:30 – Expo Visit
Take a last look at our partners' exposition while you wait for lunch.
14:15-16:00 – Lunch and Dispersion
Lunch is served – Bon Appétit! Enjoy a great lunch, chat with your friends and colleagues, and end the day packed with new MIPS information. Thank you!